Product launch

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From PRD/MRD to Market Leadership

Launch Day is Just The Beginning

Most product launches fail not because the product is bad, but because the launch was treated as an event instead of a process.

We've successfully launched dozens of products from PRD/MRD stage to GA—and beyond to market leadership.

"Great products deserve great launches. Let's make yours impossible to ignore."
— Quartzlane

The Quartzlane Launch Methodology

Phase 1: Pre-Launch (PRD/MRD Stage)

Build market readiness while product is in development.

Phase 2: Launch Execution (Beta to GA)

Orchestrate every touchpoint for maximum impact.

Phase 3: Post-Launch
(GA to Scale)

Amplify what works, fix what doesn't, and scale.

Our Battle-Tested Launch Framework

1. Market Preparation
(90 Days Before GA)

  • Competitive Intelligence: Know the field
  • Industry Briefings: Engage analysts
  • Beta Program: Target Right, Learn Fast
  • Sales Enablement: Equip teams early

    • 2. Launch Orchestration (Launch Week)

  • Media Blitz: Coordinated PR
  • Analyst Briefings: Industry Positioning
  • Customer Events: Show it to the world
  • Digital Media: LP, SoMe & campaigns

    • 3. Post-Launch Momentum (90 Days After GA)

  • Optimization: Tune messaging
  • Pipeline Boost: Awareness to leads
  • Reference Program: Build evangelists
  • Competitive Response: Stay ahead

    • We Drive Inspiration From

    The Pragmatic Marketing Framework
    Pragmatic's launch methodology ensures product-market fit before scaling marketing efforts.

    The Lean Launch Approach
    Following Eric Ries's principles, we validate assumptions quickly and iterate based on real market feedback.

    Account-Based Launch (ABL)
    For enterprise products, we deploy targeted launches focusing on high-value accounts with personalized campaigns.

    WHAT YOU GET

    Complete Launch Arsenal

    Pre-Launch Foundation

  • Market Readiness Assessment: Validate timing and positioning
  • Competitive Battle Plan:
    Anticipate & counter competition
  • Beta Program Strategy:
    Select Partners. Define Success
  • Sales Enablement Kit:
    Build training materials & processes

    • Launch Execution Kit

  • Press Kit:
    Build media kit: messaging, assets, voice
  • Analyst Briefing Deck:
    Craft analyst briefing presentation
  • Customer Reference Program:
    Turn early users into evangelists
  • Digital Launch Campaign:
    Website, social, paid & email

    • Post-Launch Optimization

  • Performance Dashboard:
    Track launch metrics in real time
  • Competitive Response Plan:
    React quickly to market changes
  • Customer Success Program:
    Ensure early adopters achieve value
  • Scaling Playbook:
    Scale launch wins to new markets

    • Your Launch Roadmap

    Months 1-2: Foundation (PRD/MRD Stage)

  • Market research & CI
  • Beta design & selection
  • Sales enablement

    • Month 3:
    Pre-Launch Preparation

  • Analyst - media briefings
  • Customer ref. development
  • Final launch campaigns

    • Month 4:
    Launch
    Execution

  • Cross-channel launch
  • Media & analyst briefings
  • Events, digital engagement

    • Months 5-6:
    Post-Launch Optimization

  • Track, measure, optimize
  • Competitive signals
  • Grow pipeline. Win fans

    • Launch Bold -
    Lead the Market

    Free Launch Readiness Assessment

    We assess your readiness and unlock your launch potential

    What You'll Get:

    • Launch timing and positioning recommendations
    • Competitive landscape analysis
    • Market readiness evaluation
    • 90-day launch execution roadmap
    Claim Your Assessment
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