Analyst & PR Momentum

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Where Market Credibility Begins

Trusted Voices Accelerate Trust and Shorten Sales Cycles

Your product is brilliant, but prospects want validation. They look to Gartner, Forrester, and trusted influencers before they buy.

Without trusted voices behind you, you’re easy to ignore.

We build analyst and influencer programs that take you from unknown to market leader, through strategic relationships and smart market education.

“Markets are made by those who shape the conversation. Let’s make you impossible to ignore.”
— Quartzlane

Quartzlane's AR Framework

From Briefings to Belief

Traditional AR: Quarterly briefings & PR
Quartzlane AR: Strategic positioning, thought leadership, and deep analyst relationships that shape markets

The Influence Ecosystem

Tier 1 Analysts: Gartner, Forrester, IDC — trusted by enterprise buyers
Specialist Analysts: GigaOm, RedMonk, 451 — influential with technical audiences
Industry Influencers: Practitioners, bloggers & voices shaping the narrative

Our Proven AR/PR Playbook

Analyst Ecosystem Mapping

  • Coverage Analysis: Identify analysts influencing your space
  • Influence Assessment: Measure impact on buyers & perception
  • Relationship Audit: Gauge current ties with key analysts
  • Competitive Intel: See how rivals are positioned

    • Strategic Positioning

  • Category Definition: Position within analyst landscapes
  • Thought Leadership: Share bold perspectives analysts value
  • Messaging Differentiation: Stand out from legacy competitors
  • Vision Articulation: Define the future—and your place in it

    • Analyst Engagement Program

  • Analyst Briefing Strategy: Systematic education program
  • Inquiry Strategy: Strategic use of analyst time for impact
  • Event Participation: Speaking opportunities and event presence
  • Content Collaboration: Joint research & thought leadership

    • Integrated Media & PR

  • Press Strategy: News that earns attention
  • Media Briefings: Outreach that lands coverage
  • Awards: Recognition that builds credibility
  • Speaking: Visibility at key events

    • Proven Paths to Market Credibility

    The Analyst Relations Council (ARC) Framework
    We follow ARC-aligned best practices to build analyst relationships and drive strategic market positioning.

    Gartner Magic Quadrant Strategy
    Our proven methodology helps you earn strong placement in Magic Quadrants and Critical Capabilities reports.

    Forrester Wave Preparation
    We guide you through Wave evaluations with tailored positioning and sharp competitive differentiation.

    Influencer Marketing for B2B
    We build authentic relationships with practitioner-influencers who shape buying decisions in complex B2B markets.

    WHAT YOU GET

    A Credibility Engine

    Strategic Analyst Engagement

  • Coverage Mapping: Analyze analyst landscape and influence
  • Positioning Strategy: Define category and competitive edge
  • Briefing Program: Educate top analysts with purpose
  • Inquiry Strategy: Maximize value from analyst access

    • Strategic Media & PR

  • Press Strategy: Craft news that earns analyst & media attention
  • Media Relations: Engage top trade & business journalists
  • Award Strategy: Win recognition to validate market leadership
  • Crisis Comms: Respond swiftly to competitive threats

    • Influencer Engagement

  • Influencer Mapping: Identify key voices in your space
  • Relationship Building: Drive authentic, strategic engagement
  • Content Collaboration: Co-create content with real impact
  • Community Engagement: Shape industry conversations

    • Thought Leadership Engine

  • Executive Positioning: Elevate leaders as industry voices
  • Content Strategy: Create insights, research & whitepapers
  • Speaking Circuit: Land high-impact event & conference slots
  • Media Appearances: Secure podcasts, webinars & interviews

    • Your Market Credibility Journey

    Week 1-2:
    Strategic Positioning

  • Map analyst landscape & assess influence
  • Develop positioning & analyze competitors
  • Plan thought leadership & content strategy

    • Month 3-4:
    Strategic Engagement

  • Launch analyst briefing program
  • Execute media & PR strategy
  • Engage influencer network

    • Month 5-6:
    Market
    Visibility

  • Speak at conferences & key industry events
  • Drive joint research & content collaborations
  • Pursue awards & market recognition

    • Month 7-12:
    Market
    Leadership

  • Ongoing engagement & market education
  • Thought leadership content & media visibility
  • Industry recognition & market validation

    • Ready to Earn Market Trust?

    Free Analyst Relations Assessment

    We'll assess your analyst presence and reveal the exact steps to build the credibility that wins enterprise deals.

    What You'll Get:

    • Analyst coverage & influence mapping

    • Positioning audit & opportunity assessment

    • Briefing plan & relationship strategy

    • 12-month roadmap to build market credibility

    Get Your Free Assessment
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